TLAs - three letter acronyms

There is a lot more to using a TLA (three letter acronym) than meets the eye:

people have a widespread preference for shortening names and using initials. Three letters seems to be a natural �convergence point�. Examples of such shortening include ICI (formerly �Imperial Chemical Industries�) and ITV (Independent Television).
Shorter names are quicker for customers to type in for web-browsing and for emailing.
Shorter names are more memorable.
two letter acronyms are not allowed in the .co.uk name-space, so three letter names are the shortest character-names one can get.
a TLA leaves much less scope for typing errors or for miss-spellings than a longer name. To take the example above, people mis-spell Independent, but can spell ITV.
Three letter names allow a brand to be built that is short enough to be fitted on any poster, advertising space or promotional item Whereas longer names can become unfashionable (such as �Imperial�) initials withstand changes in the meanings and associations of specific words.
Ownership of a three letter acronym in .co.uk is in itself a status symbol which gives credibility to an organisation and will make people consciously or unconsciously put your company into the same category as well-known companies using domain names such as itn.co.uk, bbc.co.uk, or tnt.co.uk.
A TLA domain name is also likely to be given preference by some search engines.

Some of the more prominent three letter acronyms used by well-known organisations are:

We are obviously believers in the value of TLAs and here are the names that people have bought or leased from us:(these are just a few out of dozens)

For more information on the importance of domain names please see our guide to domain names.