TLAs - three letter acronyms
There is a lot more to using a TLA (three letter acronym) than meets the eye:
- people have a widespread preference for shortening names and using initials. Three letters seems to be a natural “convergence point”. Examples of such shortening include ICI (formerly “Imperial Chemical Industries”) and ITV (Independent Television).
- Shorter names are quicker for customers to type in for web-browsing and for emailing.
- Shorter names are more memorable.
- two letter acronyms are not allowed in the .co.uk name-space, so three letter names are the shortest character-names one can get.
- a TLA leaves much less scope for typing errors or for miss-spellings than a longer name. To take the example above, people mis-spell Independent, but can spell ITV.
- Three letter names allow a brand to be built that is short enough to be fitted on any poster, advertising space or promotional item Whereas longer names can become unfashionable (such as “Imperial”) initials withstand changes in the meanings and associations of specific words.
- Ownership of a three letter acronym in .co.uk is in itself a status symbol which gives credibility to an organisation and will make people consciously or unconsciously put your company into the same category as well-known companies using domain names such as itn.co.uk, bbc.co.uk, or tnt.co.uk.
- A TLA domain name is also likely to be given preference by some search engines.
Some of the more prominent three letter acronyms used by well-known organisations are:
We are obviously believers in the value of TLAs and here are the names that people have bought or leased from us:(these are just a few out of dozens)
For more information on the importance of domain names please see our guide to domain names.